CEOs & 10 Questions to Ask About Your Web Site
The delegation of the narrative on your web site to your CMO and their team, with no follow through would be reckless. It would be like the WSJ firing Robert Thomson, managing editor and never...
View ArticleRemarkable Content Marketing – Some Little Secrets
I stumbled across some great advice last week I feel compelled to share from Velocity Partners, a UK based marketing agency. I’ve added my 2 cents to reconcile with my recent experience over the last...
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Marketing is Your Story while Sales is Your Prospect’s Story
Marketing The first part of my assertion is pretty obvious but worth stating. Marketing today, more than ever, is about story telling. Great content tells a story about the challenges you solve and...
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Storytelling: The Art of Moving People
I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included: Doug Lipton of Story Dynamics – seriously experienced...
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Small Business Marketing – 10 Process Tips
The vast majority of US enterprises (98%) employ less than 100 people. Specifically for that audience I’ve listed 10 quick tips to help you tell your story better across your marketing and sales...
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CEOs – Read This Then Look at Your Web Site
In the month of October we’ve been holding some very intensive CEO workshops. Before we address these audiences we look at their web sites. This post is about that review. It wasn’t pretty. To...
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Improving Customers’ Lives – 10 Key Actions
As Bernadette Jiwa noted in her new book, “difference”, it’s becoming more and more difficult to be different. In a world that’s constantly on, 24/7, how do you stand out? Well as she put it so...
View ArticleWhy Terrible Storytelling is Ruining Your Business
Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the...
View ArticleTreating Marketing Systems Like Accounting Systems
It’s tough for any business to keep up the rhythm of publishing remarkable marketing content week after week. But every leadership team needs to embrace this content requirement, this relentless...
View ArticleLaunching a New Website – Checklist
At some point in a company’s life it’s time to relaunch the website! The catalyst is often the need to reposition the brand to tell a stronger more relevant story, but it could be a move to quantum...
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